Campaign landing page

An ad's job ends at the click. Everything after that depends on the page the customer lands on. If the ad promises a specific service and the click leads to a home page with a menu, a slider and ten offers, the customer has to hunt for what they were promised. Many do not bother and go back to the results, and you pay for that click all the same.

A landing page fixes this. It is one page built for one campaign, one audience and one action they should take. We build it as part of our business websites offer, often alongside an existing site that stays as it is.

A separate landing page makes sense when you pay for traffic, or send it from one source with one promise. We most often build one for:

• A Google Ads or Meta campaign for a single service or product

• The launch of a new service, product or seasonal offer

• Sign-ups for an event, a webinar, a consultation or a waitlist

• An email to your customer list with one specific offer

• A price list, catalogue or guide download in exchange for an email address

We start with the campaign; the look comes later. Through our strategy and direction service we work out who will click the ad, what you promise them and what they should do on the page. That sets the order of sections: the headline repeats the ad's promise, then come the benefits, proof and answers to doubts, and the call to action returns at several points on the page.

• A headline that matches the ad, so the customer sees at once they are in the right place

• A single call to action, with no menu or links that lead away from the page

• Proof

  reviews, figures from your own work, client logos and certificates, if you have them

• Answers to objections

  price, timing, guarantees and what happens after the form is sent

• A short form with only the fields you really need for a first contact

Every second of loading means customers who close the tab before they see the offer. The design is drawn in Figma through our design that sells service, phone first, and the code is written in Astro through build and code. The page is light, loads at once and scores at least 95 in Lighthouse. Google Ads also rates the quality of the landing page, so a fast page that matches the ad helps keep the cost per click reasonable.

We add motion where it helps: smooth section reveals, a product animation or an element from our animation and 3D service, loaded only when the customer scrolls to it. On weaker phones and with reduced motion switched on, the page stays static and works just the same.

A landing page without tracking is spending you cannot judge. Before the campaign starts we set up Google Analytics 4 and Tag Manager with a consent banner: we count sent forms, sign-ups and taps on your phone number, and pass conversions to Google Ads and Meta so the ad platforms learn from real enquiries. This is done through our SEO and analytics service.

We connect the form to where you already work: your inbox, a spreadsheet, a CRM or a newsletter tool. These connections are set up through integrations and automation, so an enquiry from an ad does not sit in a separate panel nobody opens.

If you want to find out which headline or offer works better, we prepare a second version of the page for an A/B test. After a few weeks of the campaign, you decide based on the numbers.

A landing page costs PLN 2,500–6,000 net. The lower end is a simple page with your own copy, one form and conversion tracking. The upper end is a longer sales page with animation, a CRM or email tool integration and a second version for testing. Further landing pages for other audiences reuse the same design, so we price them separately and in a smaller scope. Copywriting, analytics and other extras with their prices are in our pricing.

Delivery usually takes 2–3 weeks from an approved brief. If the campaign has a fixed start date, tell us on the first call: we will check the calendar and tell you straight away whether we can make it, and if needed suggest an express track at extra cost. You get a free quote with a written scope and schedule within 48 hours of the call.

The first days of a campaign show where people drop off. For 30 days from acceptance we fix bugs in our code free of charge, and you can order copy changes and new versions for later campaigns through support and growth. The code, domain and ad accounts belong to you.

A landing page from a successful campaign often becomes the start of a bigger site, so we build it to fit into a company website later without a rewrite. If you do not have a site yet, start with a business-card website and we will add the landing page for your first campaign. If you sell products, the next step may be an online store.

Tell us in the contact form what you are advertising and when the campaign starts. We reply by the end of the next working day, and Kacper Baranowski runs the project personally from the first call to launch.